Noelle B. South
Fashion Merchandise
EQ: What is the best way to sell fashion merchandise?

Sunday, May 15, 2011

Independent Study 2

Content:

1. Log:
April 29 - 6 hours
May 3 - 8 hours
May 12 - 10 hours
May 15 - 7 hours
Total: 31 hours

2.
Sketch from last ind. study:
April 29:


May 12:

Second Design:
May 3:




May 15:





3. Complete the LIA:

Literal

(a) I, Noelle Barreras, affirm that I completed my independent component which represents 30 hours of work.

(b) I completed my first entire shirt design. I designed it in a sketchbook for my first independent study and then drew it freehand onto a blank shirt. I practiced my letters so that I could get it right when I printed it on the shirt. Once I felt secure with my letters, I began to draw the design in pencil on the shirt followed by being traced over with fabric markers. I repeated this process with my first crop top as well which was inspired by a character's shirt from the movie Death Proof. The only difference in this process was that I had to cut the shirt at the bottom to change it from a normal tee into a crop top.

Interpretive

I spent a lot of time just trying to get the designs perfect in my sketchbook. I had initially tried the 'care less' design on a shirt and I messed up all of the letters so bad that I ended up having to throw it out. Jaxin Hall, my interview 3, goes through his business using the trial and error method. I feel that by trying to draw the shirt one way and failing, I understood the problem and saw how to correct my mistake. The way I corrected my mistake was by spending time and being patient with each letter that I was to use on the shirt. Actually drawing it onto the shirt once I was confident in my letters was a whole other challenge. I started over countless times and spent most of this past thursday night preparing it for creative expression the next morning. The 'care less' shirt got a lot of my frustrations and hard work put into it.

With the crop top, I took the time to draw the structure of the bridge. The most time consuming part of this design, however, was the shading in my sketchbook. I tested each pair to make sure it would look the way I wanted them to. Drawing this one on the shirt was a lot easier than the 'care less' design because if I messed up, I could just make the bridge a little bit thicker or wider. I spent the most time on this shirt during this independent study though because I didn't already have the sketch completed before I wanted to design on the shirt. I'm sure that going out and getting each of these shirts printed would've been ten times easier but I wanted to put effort into my creations instead of just handing them off to someone to be printed.

Applied

In interview 4 Josh White stated, "Text shirts are so big right now. It pays off because everyone can relate to the shirt. They listen to Lil Wayne or they started hustling and ended up balling. They respond to the shirts that they can relate to." My best answer to my essential question is identifying my demographic. Well, I know the people that I would like to sell to and they are the same people that Josh White's clothing lines sell to. By creating a shirt that is similar to what Josh creates, I was able to realize how making something that I can be proud of that should create a profit if sold. Another one of my answers to my essential question is to track trends. I've noticed crop tops and dramatic colors on a lot of clothes lately. It's as if the 80s and 90s are coming back to the stores which has been happening for quite some time now. I was watching Sex and the City and I had noticed that the main character, Carrie, wore crop tops often in the first few seasons and so I wanted to try it out. While watching the movie Death Proof, I found the drastic color design that I could put together with my Carrie inspired crop top. I think if the design were to be cleaned up a little bit and the shirt was better fitted for women, it'd be a hit in stores.

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